my favourite part was in the tiniest of legalese:
This side up. Batteries not included. Some assembly required. Shake well before use. Your mileage may vary. Serving suggestion only. Point away from face. Use in a well ventilated area. Excessive use may have a laxative effect. May contain traces of nuts. Blame Mary. Allow 4-6 weeks for delivery. While stocks last. Discontinue use of WordPattern if itching or swelling occurs. Settling of contents may occur during shipping. Action figures sold separately. Not to be used as a safety device. No animals were harmed in the making of this web site, except the bunny. Accept no substitutes.
apparently 1680 people were taken in, and downloaded it. wow.